11. Blog Frequently
The goal of having a website showcasing your skills is to attract and convert new clients. What better way to increase the number of potential new clients coming across your website than by creating high-quality blog content that positions you as a stand out expert within your field?
At the beginning, aim for creating one or two in-depth blog posts per month, geared toward providing truly helpful solutions that your potential clients may be searching for. Note: That means you’ll be writing for an audience of your clients, not other people in your field.
Once they discover your content and get some free value from you, you’ll naturally be top-of-mind if they’re ready to hire out for more in-depth help.
I initiated the majority of the freelance contracts I’ve landed over the last year by mentioning a company in a successful blog post on my website. After publishing my in-depth post chronicling all of the best side business ideas, I spent a lot of time reaching out to a carefully chosen person at each brand or online tool I mentioned, asking if I cited them correctly within the post.
The majority of them wrote back either confirming or offering a suggestion, which then gave me an opportunity to either pitch a guest post, ask them to share my content with their audience on social media, or open the door to a potential marketing contract.
My blog has been by far my highest return marketing channel for my freelance business.
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12. Guest Post on Relevant Industry Blogs & Publications
Once you have a website that highlights your abilities and clearly communicates that you offer freelance services, one of the most effective ways to increase your online visibility is by getting content published on the blogs and publications where your potential customers spend the most time.
Marketing guru and consultant Neil Patel frequently shares about the huge contracts he lands for his business by publishing over 100 guest posts per year.
While you’ll be starting on a much smaller scale, don’t underestimate the immediate benefit of getting your content featured on blogs and publications that can drive hundreds or even thousands of new visitors to your website.
In the span of less than one year, I’ve been able to get my posts published on Entrepreneur, Inc, Business Insider, HubSpot, and dozens more publications by creating extremely high quality content and leveraging my pitching abilities. This increased visibility has had a direct, positive impact on my business.
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